“ And so ends months of enormous free publicity for Watchmen, which not so long ago was deemed a marketing-challenged gamble, being that it’s an R-rated, 2 hour-plus superhero epic based on characters nobody knows. But director Zack Snyder’s dark opus now enjoys intense Must See buzz thanks to the mainstream media’s intense interest in Fox’s dogged pursuit of justice, not to mention Warner Bros.’ decision not resolve the matter until six weeks prior to the movie’s March 6 release, just as billboards and TV ads begin flooding the national mediasphere. Well played, folks. Well played.
