“ Third, engaging with your customers via the real-time Web is not, in fact, mandatory. A recent post on the influential TechCrunch blog criticizes Apple for “doing it wrong” when it comes to new media, but it’s hard to understand what that means. Business success has objective measures, and Apple is enjoying enormous success. If Apple is doing it wrong, I’d like my business to be doing it wrong, too.
Tags:
Apple
TechCrunch
Doing it Wrong
new media
old media
media
